Meet the Leadership Team of Our Indoor Air Quality Company
The leadership team of Green Home Solutions includes technical and business professionals who understand that being a successful indoor air quality company takes excellent vision and dedication combined with specialized knowledge and technical expertise.
Chief Cultural Officer, Visionary
A self-proclaimed “serial entrepreneur,” Russ Weldon has been starting and building successful enterprises since he was a teenager.
In 1988, convinced that wireless would become a multi-billion dollar business, Weldon launched The Car Phone Store, which would later become Wireless Zone, a 450-store chain generating a half billion dollars in annual revenues. After selling Wireless Zone in 2012, Weldon began looking for his next opportunity.
“I could have retired,” he said, “but I’m an entrepreneur at heart.”
Russ sought another ground floor opportunity in an emerging, yet commercially marketable space. One of the opportunities that caught his attention was the need for environmentally-preferred products to improve indoor air quality. Russ formed Green Home Solutions realizing that if he could run the company as a “Green” service business, he could recreate what had happened with wireless technology.
“It was clear to me that the green products and services industry was just beginning to move into the mainstream,” Russ said. “It reminded me exactly of where wireless phones were in the late 1980s. I saw it as another of those rare opportunities to get in on the ground floor of a yet-to-be tapped industry and have a major impact on shaping that industry as well.”
It didn’t take long, however, for Russ to realize that this was much more than just another business opportunity.
“Even though it was another franchise concept in its infancy, what I didn’t anticipate was how different it was from what I had been doing,” he said. “Here, at Green Home Solutions, we are talking about much more than how to create a successful business in an emerging category. We are talking about how to save the planet. We are talking about how the work we are doing is something that our kids and our grandkids will benefit from.”
“Here we have indoor solutions that can really change someone’s quality of life by removing mold and allergens from the air.” In the process, he knows that Green Home Solutions is creating opportunities for others to follow in his entrepreneurial footsteps.
“What I like about franchising is seeing others have a chance to become successful business owners,” Russ said. “And in this case, we are also doing something that is making our world a better place to live.”
“As we grow, my vision for Green Home Solutions is to have environmentally-conscious inventors and scientists coming to us because we have the established distribution platform, and more importantly, the reputation for delivering green products and services to consumers everywhere. Then we can bring people more and more comprehensive green offerings to reduce harmful options currently being used. The more products and services we offer, the more good we are doing.”
President and CEO
As the President and CEO, CFE, Jeff Panella is responsible for running all facets of the business and reports directly to the Board of Directors. Jeff has a proven track record and over 20 years of experience driving sales growth in small medium and Fortune 500 companies. Jeff is certified by the International Franchise Organization as a Certified Franchise Executive. Prior to joining, Green Home Solutions Jeff was the Chief Development Officer for a rapidly growing franchise, Famous Toastery. Prior to that, Jeff was instrumental as the Vice President of Sales and Operations for another franchise founded by his current business partner Russ Weldon. Together Russ and Jeff grew Wireless Zone from several locations to 500 locations before selling to a public company. Jeff has had numerous executive leadership positions and has strategically led teams of 400 or more while delivering superior results. Jeff has had many years of experience in mainstream retail and the franchising industry and has excelled in and been involved with brands like Verizon Wireless, Sunglass Hut, LensCrafters, Brooks Brothers, Watch Station, Bobs Discount Furniture and Luxottica Retail.
Currently Green Home Solutions is recording record growth and was awarded the 105th fastest growing company by Entrepreneur Magazine, The game Changer Award by Franchise Dictionary Magazine and the best franchisee satisfaction award from Franchise Business Review.
The Green Home Solutions team is most proud of the exclusive relationship formed with Habitat for Humanity as their exclusive indoor air quality company.
Chief Science Officer
David Bloom is our Chief Science Officer. A graduate of the University of Connecticut, with significant post graduate work in microbiology and building sciences, he has lectured throughout the US on indoor air quality issues and remediation. David holds many certifications and memberships in leading industry groups including:
- Certified Mold Investigator, ACAC (American Council for Accredited Certifications)
- AOAC International (Association of Analytical Communities), active member
- ACGIH (American Conference of Governmental Industrial Hygienists), active member
- IAQA (Indoor Air Quality Association), active member
David is co-author of “A Novel Enzymatic Technology for Removal of Hydrogen Sulfide from Biogas”, Suib, S. (ed.). (2013). New and Future Developments in Catalysts: Batteries, Hydrogen Storage and Fuel Cells. Waltham, MA: Elsevier Science.
As President of nzymSys, Inc. since 2008, he has been instrumental in the development of product formulations and processes for microbial removal, biogas desulfurization, H2S emission reduction at landfill sites, and odor neutralization at various trash to energy facilities and food processing plants.
David has developed our protocols and procedures for a novel method of mold and bacteria remediation and continually developing and sourcing best in class products for the services we provide. David also provides technical support for our franchisees.
Vice President of Legal and Administration
As Vice President of Legal and Administration, Traci oversees the activities of the organization’s Legal Department by providing advice and guidance with contracts, regulatory and filing requirements, intellectual property and trademark protection. She also manages Corporate Administrative functions by working to improve processes and policies, as well as other business matters.
Traci brings more than 30 years of business management experience and legal expertise to the Green Home Solutions team. Her experience includes 20 years as a self employed business owner in the golf industry managing private country club events and golf operations, five years in the non-profit sector as a Director of Development and event logistics specialist, and five years in the Legal Department of a publicly traded oil and gas company.
Traci enjoys antiquing, kayaking and motorcycle riding.
Executive Director of Marketing
Matt Lukens is our Executive Director of Marketing. He is responsible for driving the overall direction of our company’s marketing efforts, and will guide both Franchisor and Franchisee messaging to ensure that our products and services are clear and consistent across all mediums.
Matt brings with him more than 20 years of experience working with internet companies including Time Inc. and Shopzilla / Bizrate, and specializes in Search Engine Marketing, Analytics, and Social Media presence. He has been a premier partner with google for more than 5 years, and is also certified with most major ad networks. Prior to joining us, Matt owned his own Marketing company for 12 years, where he supported several national brands as they emerged within their respective business verticals.
Executive Director of Operations
Daniel Thompson has a passion for working with Entrepreneurs and helping them achieve and exceed their dreams of owning a business. “My goal is to develop relationships with our franchises to help them realize and achieve their personal and professional goals,” said Daniel.
Before coming to Green Home Solutions he spent 10 years working for SERVPRO as a Franchise Business Consultant. He also has a background in sales, marketing and communications. He holds a BA from Auburn University. Daniel also brings his expertise as an approved WRT Instructor for the IICRC and is a certified Master Water Restorer with the IICRC.
In his spare time Daniel and his wife Melanie enjoy spending time with their 2 young daughters cheering for the girls’ soccer teams. He also enjoys playing golf and hunting when time allows. Daniel also enjoys studying leadership and developing himself personally and professionally.
Chief Development Officer, CFE
Glen Snyder has been our Chief Development Officer since May 2016. He brings with him over 20 years of business ownership experience. This includes 10 years in consumer electronic retail, A Manufacturer’s Representative Company for 11 years in addition to developing the International footprint for USAC-Mexico.
Glen also held the position of Director of Franchise Development at Wireless Zone for 10 years prior to joining us. This gives him the insight and perspective from a potential franchisee’s view. “It is a most rewarding experience to guide someone through the process of transforming their dream of business ownership into their reality.”