As we continue to meet the needs for a safe, natural solution to common issues in the home and office, Green Home Solutions® is proud to have helped not only the environment and the health of our customers, but to have helped hundreds of small businesses looking to cement their franchise in the green industry. Our exponential growth and success has been due in part by our leadership:
Chief Cultural Officer, Visionary
A self-proclaimed "serial entrepreneur," Russ Weldon has been starting and building successful enterprises since he was a teenager.
In 1988, convinced that wireless would become a multi-billion dollar business, Weldon launched The Car Phone Store, which would later become Wireless Zone, a 450-store chain generating a half billion dollars in annual revenues. After selling Wireless Zone in 2012, Weldon began looking for his next opportunity.
"I could have retired," he said, "but I'm an entrepreneur at heart." And Weldon sought another ground floor opportunity in an emerging, yet commercially marketable space. One of the opportunities that caught his attention was the need for environmentally preferred products to improve indoor air quality. Weldon formed Green Home Solutions realizing that if they could run the company as a "Green" service business, he could recreate what had happened with wireless technology.
"It was clear to me that the green products and services industry was just beginning to move into the mainstream," Weldon said. "It reminded me exactly of where wireless phones were in the late 1980s. I saw it as another of those rare opportunities to get in on the ground floor of a yet-to-be tapped industry and have a major impact on shaping that industry as well."
It didn't take long, however, for Weldon to realize that this was much more than just another business opportunity.
"Even though it was another franchise concept in its infancy, what I didn't anticipate was how different it was from what I had been doing," he said. "Here at Green Home Solutions® we are talking about much more than how to create a successful business in an emerging category. We are talking about how to save the planet. We are talking about how the work we are doing is something that our kids and our grandkids will benefit from."
"Here we have US-made, outdoor solutions that make life comfortable yet are safe for people and pets, plus beneficial to plants and bees," he continued. "We have indoor solutions that can really change someone's quality of life by removing mold and allergens from the air." In the process, he knows that Green Home Solutions® is creating opportunities for others to follow in his entrepreneurial footsteps.
"What I like about franchising is seeing others have a chance to become successful business owners," Weldon said. "And in this case, we are also doing something that is making our world a better place to live."
"As we grow, my vision for Green Home Solutions is to have environmentally-conscious inventors and scientists coming to us because we have the established distribution platform, and more importantly, the reputation for delivering green products and services to consumers everywhere. Then we can bring people more and more comprehensive green offerings to reduce harmful options currently being used. The more products and services we offer, the more good we are doing."
CEO, Green Home Solutions
As CEO of Green Home Solutions®, Jeff Panella is responsible for implementing the long and short term strategic growth plans for the franchise system.
Jeff Panella brings more than 25 years of experience to his role as Chief Executive Officer of Green Home Solutions. Panella, along with his wife Joan, are very active in the community. The couple spends much of their free time volunteering and serving on boards for local charities. Panella also serves as coach to several community sports teams and is active with the local Boy Scouts of America troop.
Before taking the helm at Green Home Solutions, Panella led the team The Famous Toastery, a rapidly growing restaurant chain. His experience in multi-unit franchise sales and operations, as well as with small, medium, and Fortune 500 businesses, will prove invaluable to Green Home Solutions.
Green Home Solutions has always been committed to helping franchisees succeed, and Panella fully supports that commitment. He is a Certified Franchise Executive and is passionate about ensuring that franchisees are satisfied and supported as they grow their businesses.
Jeff and Joan Panella have two children. Tim, the youngest, is a senior in college. Their daughter, Sadie, is a Sergeant in the Marines and has served three tours of duty.
Chief Financial Officer
Mr. Russell has been our CFO since March 1, 2015. He has served as the CFO and Partner to Elevation Management Group, LLC, in Tyrone, Pennsylvania from March 1, 2013 through the present. He has been the President of Russell Tax and Consulting, Inc. in Port Matilda, Pennsylvania from December 1, 2010 through the present. Mr. Russell has served as the Director of Accounting of Copper Beech Townhomes, in State College, Pennsylvania from November 16, 2009 through November 30, 2010.
Chief Science Officer
Mr. Bloom is our Chief Science Officer. A graduate of the University of Connecticut, with significant post graduate work in microbiology and building sciences, he has lectured throughout the US on indoor air quality issues and remediation. Mr. Bloom is an ACAC (American Council for Accredited Certifications) Certified Mold Investigator, and an active member of AOAC International (Association of Analytical Communities), ACGIH (American Conference of Governmental Industrial Hygienists) and IAQA (Indoor Air Quality Association).
Mr. Bloom is co-author of “A Novel Enzymatic Technology for Removal of Hydrogen Sulfide from Biogas”, Suib, S. (ed.). (2013). New and Future Developments in Catalysts: Batteries, Hydrogen Storage and Fuel Cells. Waltham, MA: Elsevier Science.
As President of nzymSys, Inc. since 2008, he has been instrumental in the development of product formulations and processes for microbial removal, biogas desulfurization, H2S emission reduction at landfill sites, and odor neutralization at various trash to energy facilities and food processing plants.
Mr. Bloom has developed our protocols and procedures for a novel method of mold and bacteria remediation and provides technical support for our franchisees.
Chief Development Officer CFE
Mr. Snyder has been our Chief Development Officer since May 2016. He brings with him over 20 years of business ownership experience. This includes consumer electronic retail for 10 years, A Manufacturer's Representative Company for 11 years as well as being the President of USAC-Mexico. In addition he also held the position of Director of Franchise Development at Wireless Zone for 10 years prior to joining us. This gives him the insight and perspective from a potential franchisees view. ”It is a most rewarding experience to guide someone through the process of transforming their dream of business ownership into their reality.
National Sales Director
Neal Thompson brings over 30 years experience in sales, marketing, management, and training to Green Home Solutions as the National Sales Director. Neal began his career after graduating from the University of Georgia with a BBA in marketing. He has held positions in national and international account management, partnership marketing, training development, and franchise ownership. Neal has a successful background with companies such as AT&T, Sprint, Chick-fil-A (corporate and franchise ownership), YUM Brands, Five Guys Burgers and Fries, and SERVPRO. "My passion is training and empowering people to be the best in sales and in their positions. Seeing people succeed as a result of quality training and development is my motivation."
Neal is married to his wife Laura for over 22 years. He and Laura have two children, a son in high school and a daughter in college. In his spare time he enjoys gardening, music, cooking, watching the Georgia Bulldogs play any sport, and spending time with his family. Neal is active in the music ministry at his church, and is a merit badge counselor with the Boy Scouts of America.